The airport is a place characterised by ample, well- lit spaces designed to make waiting for flights a pleasure
The airport public is well- defined, consisting mostly of professionally active people with a medium-high level education
The welcoming ambience and the morphological characteristics of the space leads to a particular fruition of advertising, the dimensions and quality of the plant, combined with the long waiting time at the airport, assure impact and memorisation.
In 2017 the airport of Turin, Orio al serio Airport, Milano Linate Airport and Milano Malpesna Airport recorded more than 45 million passengers in 2017
