Italy has a diversified distribution of the population throughout its territory.
There are big differences between Italian Regions in distribution of Gross National Product.
Lombardia and Lazio are the most important Regions and together produce about 33% of Italian GNP.
Piemonte, Veneto, Emilia Romagna, Toscana, Campania and Sicilia produce together 44% of the Italian GNP.
Senior Management in Italy
Individuals belonging to Senior Management in Italy are 3.518.000 (7% of adult population). They are mostly 35-54 y.o. (58%) and graduate (64%).
52% of them read at least 1 newspaper in the average day and 54% read at least 1 magazine (last week or last month).
Newspapers are read between 4 and 7 day/week by 72% of them, with a high fidelity of reading.
Italian magazines are very targeted, they allow to reach people interested in different topics as they are very specialized (automotive, beauty, fashion, furnishing, travel, etc.)
Italian Newspaper
Advertising in one or two newspapers is very limited. In order to plan a nationwide campaign it is important to choose all the newspapers leader in their territory/region.
Audience Data
We can analyze press audience by processing data from Audipress Survey:
- Target selection,
- Ranking with target audiences,
- Reach&Frequency evaluation of a media plan.
